Freelance Journalist | Copywriter | Marketing & Communications Consultant
I am a freelance journalist and marketing consultant. As Assistant Editor of The E-List I write on culture and the arts in North East London.
My blog www.greatthingsaboutcancer.com explores life with and beyond breast cancer and has been featured in The Sun, and The Daily Mail. I am a contributor to the Huffington Post and GOLDIE magazine.
As Relationship Coordinator for Artillery, the organisation behind the E17 Art Trail, I am responsible for securing corporate sponsors and advertisers for the 2019 E17 Art Trail and “Page to Pavement”. Both projects are firmly embedded in the wider programme for Waltham Forest as the first London Borough of Culture.
In 2013 I curated the first borough-wide literature festival in Waltham Forest “Words over Waltham Forest”. The programme included over 100 events and projects featuring local community groups and artists as well as Poet Laureate Carol Ann Duffy, best selling crime writer Martina Cole and poet John Hegley.
Education and Work Experience – The Arts
Responsibilities have included:
- securing sponsorship and advertising for the E17 Art Trail and other projects within the wider London Borough of Culture programme
- curating, producing and attracting sponsorship for a borough-wide literature festival “Words over Waltham Forest”
- writing and editing persuasive and engaging copy for all types of marketing collateral including advertising, websites, social media and newsletters
- devising and managing a coordinated social media communications programme
- writing press releases, devising planned media relations programmes including crisis planning, identifying story “hooks” for targeted media
- researching and contributing to fundraising applications including a successful Grants for the Arts application to fund a website and database
- curating and producing a poetry “trail” and anthology as part of an annual artist-led arts festival
- cultivating partnerships and brokering sponsorship deals with businesses to support a cross arts project.
Work Experience – Arts
Artillery Arts – Relationship Coordinator, publicity and fundraising for E17 Art Trail and Page to Pavement (current)
Artillery Arts – project curator for Words over Waltham Forest, a borough-wide literary festival (May – November 2013)
Artillery Arts – publicity and fundraising for E17 Art Trail and commissioned as curator and project manager for Walthamstow Poetry Trail incl. editing the associated poetry anthology
Artillery Arts – commissioned as a writer and to negotiate partnerships with businesses to display artworks for a regeneration art project Make Yourself at Home in Edmonton
Spread the Word – Communications Manager (Jan 2009 – Dec 2011)
In greatthingsaboutcancer.com I aim to share my own story with humour and honesty. I am a regular contributor to The Huffington Post on body image after breast cancer and my articles and blogs have been featured in press articles including: The Mail online; The Sun online; and the Australian Women’s Weekly.
I have previously written for professional marketing journals, staff newsletters, press releases, advertising campaigns, websites and for The Independent on Sunday.
Huffington Post: regular contributor http://www.huffingtonpost.co.uk/author/penny-rutterford
Press Coverage related to my Blog
Daily Mail online: http://www.dailymail.co.uk/femail/article-3493772/Cancer-survivor-reveals-feels-date-mastectomy.html?amp& Londoner hopes blog will highlight unspoken issues cancer survivors face.
The Sun online: https://www.thesun.co.uk/archives/news/1091536/i-fear-men-will-recoil-in-horror-at-my-body-cancer-survivor-lifts-the-lid-on-what-its-like-to-date-after-a-mastectomy/ A woman who battled breast cancer has opened up about the reality of dating post treatment, admitting she fears men will be horrified by her body. Penny Rutterford, 53, has detailed the way her cancer has impacted her life on a blog.
Australian Women’s Weekly: http://www.nowtolove.co.nz/health/body/how-it-feels-to-date-after-a-mastectomy-13677 “In her brutally honest blog, Penny reveals exactly what it’s like to meet someone new and try to tell them you’ve had a mastectomy (without totally screwing it up in the process.)
Work Experience – Corporate and Professional Services
Strategy – experienced in developing strategic marketing and management communications objectives and systematically planning the actions required to meet agreed goals in line with available resources
People management – able to inspire and motivate people working under pressure to meet strategic deadlines and achieve successful solutions. Experienced in mentoring individuals at all levels throughout their career to perform to their full potential, supporting them through relevant marketing and business administration qualifications
Project management – responsible for successful delivery of projects to meet agreed objectives within budget through project scoping, budget setting, scheduling and resourcing
Budgets – the development, negotiation, and control of department budgets to fund cost effective lead generation and marketing communications initiatives
Communication – formulating and implementing effective communications strategies to achieve marketing objectives through effective presentation of ideas, and close liaison with senior management, internal and external stakeholders and Board members
Design management and corporate identity development – undertaking visual audits, developing design briefs, briefing creative teams, monitoring and directing progress and presenting concepts to achieve innovative, practical and cost effective communication solutions.
CV – Work Experience
Assistant Editor (Freelance) The E-List (January 2019 – current)
Relationship Coordinator – PR, Sponsorship & Advertising (Freelance) Artillery/E17 Art Trail (Oct 2018 – current
Marketing Director (Part time), Littleton Chambers [Barristers Chambers] (March 2016 – Oct 2018)
Business Development Manager (Part time), Littleton Chambers (August 2013 – March 2016)
Marketing Manager (Part time – fixed term contract), Davenport Lyons [Lawyers] (Feb – July 2013)
Freelance/Temporary Marcomms, BD and Social Media consultancy, (Jan 2012 – Dec 2013) clients included: Adsum Marketing; Artillery Arts; Tavistock Centre for Couples Relationships
Communications Manager, Spread the Word [Writer Development Agency, an arts charity Regularly Funded by the Arts Council] (Part time – 3 days a week Jan 2009 – Dec 2011)
Head of Marketing and Business Development, Macfarlanes LLP [Lawyers] (1999 – Oct 2007)
National Brand Communications Manager, Grant Thornton [Accountants and business advisors] (1989 – 1999)
Assistant to the Marketing Services Manager, Cannon Lincoln [Investment and Insurance services] (1987 – 1989)
You can read my professional profile on LinkedIn HERE