E17 Art Trail – publicity
The E17 Art Trail is an annual festival and independent artist run project. It provides a framework for artists and makers to exhibit and promote their work and art practice. The neighbourhood of E17 opens their doors for 16 days. The 2012 Art Trail took place from 1 – 16 September and some 3,000 people contributed to this year’s programme of over 350 event listings to surprise, entertain and amaze residents and visitors to Walthamstow in the eighth annual E17 Art Trail. taking place in over 180 venues all around E17. Not only does this event showcase the artistic talent in the borough but it is an opportunity for residents to meet their neighbours and to get to know their local community and feel more connected and secure in the place they live. Local events and activities are also a boost for local businesses.
I was commissioned to coordinate media relations and publicity for the E17 Art Trail. In spite of fierce compeition for a share of voice with the Olympics, Paralympics and Cultural Olympiad – the Art Trail gained considerable coverage in the press. Through a campaign of building relationships with journalists, developing a high social media profile and targetting relevant listing sites the E17 Art Trail was highlighted in listings, commented on in the blogosphere and featured in local and London press – including radio interviews on BBC Radio London, a full page in Time Out and features in The Independent.
Make Yourself at Home
“When I was about six or seven I was was as fat as a matchstick”.
Spinning a Yarn
In 2012 I was commissioned as a “storycatcher” and project coordinator for an A1010 commission awarded by Cultural Services, Enfield Council and funded by the Outer London Fund of the GLA. I was commissioned as a writer to collect oral histories, experiences and conversations from residents, local business owners and members of community groups. I was also commissioned to coordinate a project with artist Danny Coope to celebrate the business heritage of the street through his “Street of Blue Plaques”.
“Make Yourself at Home” was a collaboration devised and led by Morag McGuire and Laura Kerry of Artillery in partnership with five principle artists: visual artist Danny Coope, writer Penny Rutterford, textile artist Carolyn Abbott, writer and games designer Dave Dow and sculptor Esther Neslen. www.makeyourselfathome.org.uk
The Spinning a Yarn homepage was created to capture some of the conversations, reminiscences and stories of residents, visitors, traders and community groups as they talk about their homes, local life, family traditions and handcrafting.
I worked in partnership with textile artist Carolyn Abbott to facilitate crafting and story sharing workshops with some of the local groups meeting regularly in the area. This included a local self advocacy group for adults with learning disabilities, mother and toddler groups and crafting societies. I also collected reminiscences from local residents and business owners. The conversations, observations, words and stories which were weaved within these groups were shared on the homepage www.makeyourselfathome.org.uk